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Monthly Archives: April 2018

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APLICATIONS

[GET] B2B MARKETING FOUNDATIONS PRICING STRATEGIES

Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.

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