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Genesis Labs is Andy Jenkins and Mike Filsaime’s continuity program , promoted within Video Genesis, that focuses in on better website/video sales techniques, testing, tracking and conversions through to reviews of software, tools and resources from a marketing perspective.
Will be regularly udpated:
Episode 1 – Video App Review of Filmic Pro, MoviePro and 8MM, which they used to film the second (good) video for the Video Genesis launch.
Episode 2 – Facebook Retargeting Test, includes a split testing insiders guide to all the testing and conversion data behind the Video Genesis launch.
Episode 3 – Why To Split Test. Andy and Mike’s take on split testing over 7 videos (~ 70 minutes).
Episode 4 – Headlines. All about headlines, subject lines and calls to action. How to encapsulate your message in a single line.
Episode 5 – Platform and Branding – How to create a platform or direct response brand using video.